The Lyoo team reached out to Sorger & Co. to help introduce a fresh new brand design to be utilized across both digital and print media. Lyoo tasked Sorger & Co. designers with building a brand identity that would be synonymous with healthy eating, but would also invoke a sense of playfulness. The resulting brand built by Sorger & Co. featured a bright, vibrant and colourful design that stood out across web, print media and packaging design.