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Milk.org

System Architecture Technology Strategy

Technology Implementation

Sorger & Co has been one of the Dairy Farmers of Ontario's most trusted technology partners since 2018, and have delivered dozens of projects under their banner across several marketing initiatives. One such initiative was milk.org, the single digital home for all information related to Ontario Dairy. Sorger & Co. worked closely with DFO and its partner agencies to build a web ecosystem under a unified brand and visual identity that would serve all DFO partners, stakeholders and consumers.

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Sorger & Co were responsible for executing on the technology vision put forward by DFO and its creative partner agencies by building a web presence designed to be scalable, modular and performant. The site was built from the ground up on a robust enterprise-grade content management and marketing automation system, which featured robust content management and administrative capabilities, powerful web and email marketing functionality, and a fully-realized CRM strategy that spanned across several of DFO's various marketing initiatives and campaigns.

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The work invested by Sorger & Co. team in Milk.org ecosystem to be scalable has allowed site to expand since its original launch, becoming the home of several new DFO marketing initiatives, microsites and promotional materials. See how Sorger & Co. brought DFO's unified web vision to life at the link below.